Re: Google Maps Renames Neighborhoods, Residents Fume

See the NYT article here. Photo by Christie Hemm Klok for The New York Times


In the case of "East Cut" anyway, this renaming it is not an error--your article says as much in citing the "rebranding" of the neighborhood by a "brand experience" company and the relationship of the rebranding to a Google employee. Coincidence? I think not. It is an intentional act and yet another example of the tech industry's ongoing efforts to obliterate the culture and history of San Francisco and remake it in it's own robotic, decontextualized, antiseptic, Untucked hoody Allbird wearing, and homogenized image (see also "The longstanding feud between old and new San Francisco has found fresh a new battleground: lunch." The lead story in today's California Today NYT newsletter). All that made San Franciso and interesting and vibrant city disappearing in the grinding maw of tech which only cares about money. I do not speak from some place of sentimentality and nostalgia, but rather the experience of the cultural clear-cut and disappearing diversity that is the result of the the tech invasion. The gray goo (to borrow a term from Bill Joy used in another context is soul killing ...